CREATING SUSTAINABLE BRAND IMPACTEstablishing a resilient brand impact not only helps create strong associations about the brand but also enables marketers to maintain sustainable growth for the future. A brand’s sustainability is its capacity to sustain and grow today without compromising its future growth potential. It is more of a comprehensiv

BUILDING LONG-TERM SUSTAINABLE BRAND VALUEBuilding a sustainable brand impact not only generates strong associations about the brand but also empowers businesses to maintain sustainable growth for the future. A brand’s sustainability is its capacity to sustain and grow today without undermining its future growth potential. It is more of a compreh

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